Media planner Essay Example

Media planner Paper Would regard this process used towards the development of a brand business to business Advertising as it is based on the assumption that at least the initial sale is made by sort of face to face contact between the supplier and buyer. He further argues that business advertising is a not free standing activity: it is a part of a programme of consistory o sales literature such as direct mail, and data based communication, exhibition, PR, sales-journal publication, sales presentation material. The outcome of this result is a business unit structure, whereby, a team takes responsibility for explaining a particular market segment This he suggests is a small form of advertising In these circumstances is naturally different from its role in selling low cost, low-tech, mass produced goods to individuals to make their own buying decision. Impulse buying is far from unknown in the business purchasing (Jeans, 1990:191,192) The increase in technology has made the practice of advertising marketing strategies in which advertisers make their decisions today has made traditional marketing strategies in the from of print and television have changed with advanced technology like the world wide web in turn making it easier for ad agencies to make a more personal communication process of researching the lifestyles of potential target audiences for a client and perhaps leave the traditional from of advertising communication with consumers open to debate in according to his book Advertising Roderick White states We will write a custom essay sample on Media planner specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Media planner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Media planner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Ad agencies themselves started in the early 19th century as brokers, selling advertising space for newspapers and news-sheets. It was only later that they realized that they could make money, and give a better service, by providing the advertisers with copy to fill the space (White, R: 2000:15), White goes to explain that emergence of the roles traditionally goes back to the 1960s, whereby few pioneers formed specialists agencies to handle media buying. Thus that they recognised that such approach was different in character from other agency tasks. Hence White also points out that they to debated that by concentrating purely on buying they could offer better value to advertisers than the traditional agencies. (White, R: 2000:16). Here White points out that they work (alongside) other traditional mass media such as radio, television and print mediums. In order to ensure that there advertising campaigns reaches their target market; thus (to do this) The media planner creates a media plan by undertaking research to clearly find the clients target audiences age/sex, everyday media consumption, habits, competitive data. In addition the theorist Marshal McLuhan was one of the first theorist to suggest that sending out of media message to the Global Village referring that the Internet allows positive communication. Though scholars like Roland Bathes may argue that the use of technology may be of help to the advertisers and their clients business but we the consumers are being force-fed as he suggests, The system breaks down when it opens itself to the world through paths of connotation Barthes, R, 1983:290. Furthermore, other theorist and scholars argue to Barthes point that the distinction between a product and a brand is important because it explains much of what marketing tries to do, and much of the use of advertisements. (White, 2000, 4. ) Dyer argues advertisers might feel they are in touch with the consumers, but they tend to be selective about the reality they portray and present the values and ideas most familiar to them (Dyer 2003. 13). Theorist like Nixon may perhaps agree of Dyers comments made above, for he refers to commercial culture as culture of commerce: the cultural meaning and values that cohere within and set the conditions for business forms, practices and relations integral to the practice of advertising depend for their performance upon sets of cultural meanings and values. (Nixon, 2003:35); The point he is making here he further goes to justify in his book Advertising Cultures is that active role in helping to constitute and articulate the economic relationship between consumers and clients, as he believes ad agencies take a active role in constituting thus articulating the economic relationship between consumers and clients techniques like planning and market research. Bibliography Williams, G, Branded? London, V A Publications, 2001 Myers, G, Ad World, London, Arnold Publishers, 1999 White, R, Advertising Fourth Edition, McGraw Hill Publishing Company. Huges, In Marketing and the function of Advertising within it In Hart, A, N (1990) The Practice of Advertising Third Edition, London, Butterworth Heinemann Hart, N, The Practice of Advertising Fourth Edition, Oxford, Butterworth Heinemann Wernick, A, Promotional Culture, London, SAGE Publications, 1991 Fletcher, W, Advertising Advertising, Profile Books LTD,1999

Ethnic Residential Segregation The Solidarity of The Group essays

Ethnic Residential Segregation The Solidarity of The Group essays ETHNIC RESIDENTIAL SEGREGATION: THE SOLIDARITY OF THE GROUP The urban metropolis and its function in society cannot be understood without studying its composition as a city of immigrants, their newcomer families and friends and the ties that bind them. By overlooking the ethnic culture and networks of the city's immigrants, the study of the urban centre is at best a futile effort. Ethnic tendencies and particularly ethnic residential segregation, are areas of examination than cannot be neglected if we are to understand the individual and group experiences that ultimately influence urban growth. It is therefore important to carefully explore these areas so that insight into the underpinnings of the urban metropolis is achieved. Looking at Canadian urban centres from 1850-1920, specifically the city of Toronto, I will examine the issue of ethnic residential segregation and its significance to the urban centre. I will attempt to prove that this phenomenon is a consequence of ethnic concentration in particular industries resulting from ethnic networks and socio-economic inequalities present within society. Furthermore, the existence of these vibrant yet segregated ethnic communities does not imply that assimilation is failing to occur. Consequently, standard assimilation frameworks, which assume that proximity to the majority group increases with socio-economic gains, must be re-evaluated. Urban and historical geographers have become increasingly interested in studying residential segregation through the context of changes in the industrial workplace (Scott, 1986). A number of industries like clothing, textile, iron and steel have employed large proportions of immigrant workers (Leiberson, 1933). Toronto is no exception. Early immigrant settlers came to North America in search of a 'better' life and increased economic opportunities (Lindstrom-Best, 1979) and Toronto's economic ambience appealed to them. 1850's Tor...

Spanish Civil WAR, critical commentary on 4 primary and secondary Essay

Spanish Civil WAR, critical commentary on 4 primary and secondary source materials including literary or film sources - Essay Example The following discussion will examine the question whether or not the defeat of the Republic was inevitable. The sources for the analysis will include a variety of primary sources including a painting, a novel, a journal, and a newspaper article. Secondary sources will be employed to add context to these primary sources. Together this historical evidence will be mined for the causes of the Republican defeat in the spring of 1939. The conclusion will then return to the inevitability of the Nationalist victory. Comparing the aerial bombing of Guernica to the atomic bombs dropped on Hiroshima and Nagasaki or the Allied firebombing that engulfed Dresden, Oxford Professor Raymond Carr describes it as merely a minor act of vandalism. However,viewed in the context of 1936 it was a terrifying, revolutionary and effective operation. According to Preston, â€Å"Guernica was the first total destruction of an undefended civilian target by aerial bombardment.† (Preston, 2006, 5) Precise casualty figures remain a subject of debate amongst historians but on the seventieth anniversary of the attack the BBC summarized historical opinion, â€Å"The figures for the number of casualties in the bombing are still disputed, but most historians think between 200 and 250 people were killed and many hundreds wounded. â€Å" (BBC, 2007) Also, Guernica was the historic capital of the Basque nation and as such its destruction was designed to terrorize the Basque and undermining their resistance to the Nationalist forces. A second element of Prestons description of the event is also significant. Guernica was attacked by the Condor Legion, German aircraft and aircrew seconded to the Nationalist forces to aid in their victory and gain experience in aerial bombardment. Simply put, they were military professionals. Technologically, the Republicans could not match them. Guernica had no anti-aircraft defenses and the

Compare and Contrast Videos Essay Example | Topics and Well Written Essays - 750 words

Compare and Contrast Videos - Essay Example Social, political and economic aspects are highlighted in any form of information that perceives to be passed (Zelkowitz 186). This paper considers a comparison and a contrast prior to two videos in the context of passing intended information to the right audience. The video is about a laptop. The handler of this laptop is well aware of the task ahead of the team, but finds himself in a situation where he is asked to do a task that he is not in a position to using the computer. The second video is about cops. It presents a scenario of how cops overstep their powers to handle the public in an unethical manner, given their role in the society. Although the videos are set up on different contexts, similarities and differences can be noted in the procedural development of events prior to each video. Comparison 1. The two videos are used to convey a given message. The first video (about a computer) presents a scenario where the old generation does not know how to use computers. The person who had carried the computer thought that that was his sole duty although they want to break into an army base. The video therefore communicates the importance of knowing how to operate a computer regardless of the age. On the other hand, the video about the cops is aimed at mobilizing the public towards their rights and entitlements. It presents ways in which the cops harass the public, and therefore aims to put the public in notice that the police do over step human rights. Basically, the two videos have a message to pass. 2. Both the videos involve security issues. The team in the video about a computer is about to break into army base. It is expected that this action will trigger security concerns internally and externally. The aim of breaking into the army base is not presented in the video, but if a clean deal is expected out of the actions of this team, then they would use the main gate to get inside the army base. Their actions are therefore tailored towards jeopardizing se curity within and without the army base. Police forces are expected to maintain and order at all times (Gaines 348). When the cops fail to respect the integrity, rights and freedoms of the people, then they fail to observe set laws. This is set to trigger a conflict between the cops and the people as it is seen in the Cop Watch video. Both the videos therefore have aspects of security brought on board. 3. Ill motives While the computer team wants to break into an army base, the Cops in the Cop Watch video are violating human rights. Both the videos present a motive of undertaking an ill-oriented action against another party. In both videos, the characters understand who they are dealing with. That is, the computer team acknowledges that it wants to break into an army base, meaning that they fully understand their actions and they are well informed of the other party. This is the same case with the cops. They fully understand that they are dealing with the public. Although they are w ell aware of the rights and freedoms of the public, they are ignorant enough to act offended and overuse their power and authority. Contrast 1. Tools of work While the computer team is dependent on the computer to achieve their objective, the cops on the other movie are making use of assigned weapons, power and authori

Direct marketing Essay Example | Topics and Well Written Essays - 2000 words

Direct marketing - Essay Example Technology like the internet with its email facilities, websites and mobiles enable marketers to advertise directly to customers and potential buyers (Johnson 2005). Firms find it easier to market in such a manner because this sort of marketing helps them to target only those customers who would be interested in their products. Only those customers approach the outlets that have some sort of a keen interest in the products and this helps avoid window shoppers who waste time and therefore add to costs (Hyde 2008). This also helps in directly marketing efforts in a specific direction to specified people instead of mass marketing and going haywire with advertisements splashed all over the media like the TV, radio, billboards across cities and countries requiring exorbitant budgets(Kotler 2003). Direct marketing can be carried out in several ways which include directly mailing the customer, emailing , telemarketing etc. the benefits of direct marketing are several besides those mentioned above. The data of the customers of your product can be collected and it can even be purchased. This data is traceable, track able and can really help in further researching and improving the product and marketing methods. The preferences of the customers can be known and can be helpful especially when new products are to be launched (Thornton 1995). According to Kotler (2003) the downside is that since this data can be purchased, just anyone can purchase it and thus the consumers may get mails that they don’t want and may be irritated by telemarketing phone calls. The emails that the consumers get may not even reach the consumers who may disregard such mails as junk or block them out completely. The firms marketing in such a way may not know if the prospective consumers are reading the mails or discarding them but then again it’s a risk that every form of advertising incurs (Kotler 2003). Research shows that shifting to direct

Second Languages Harder To Learn In Adulthood English Language Essay

Second Languages Harder To Learn In Adulthood English Language Essay This topic can be very useful for adult students who are learning a second language. It shows from a scientific prospective, the explanation of why adult s can not keep a fluently conversation in the second language when they are learning it. The technologies presented give rich data that explains this phenomenon. In addition to this, it also gives another explanation from a pedagogical prospective differencing the way children learn from adults. Finally, this topic can make students and teachers reflect on the way how they are learning and teaching the second language. Outline Introduction of why to speak a second language is difficult in adulthood. Importance of learning a second language Why is so difficult to learn a second language later in life? The brain The methodology Background of brain research technique using technologies Language centers Functions of Wernickes area Functions of Brocas area Research techniques Positron emission tomography (PET), 1995. Findings Functional magnetic resonance imaging (fMRI), 1997. Findings by Dr. Joy Hirsch Intracranial Electrophysiology (ICE), 2009. Findings by Dr. Ned T. Sahin Language learning vs. language acquisition by Julio Foppoli. Literature Review Controversy in positions of language centers in the brain. Positron emission tomography (PET). Functional magnetic resonance imaging (fMRI). Controversy in functions of language centers in the brain. Functional magnetic resonance imaging (fMRI). Intracranial Electrophysiology (ICE). Controversy in methodology of teaching the second language. Language Acquisition Language Learning Arguments of why to speak a second language is difficult when you learn it in adulthood. Functions of the Brocas area Receptive language Expressive language Methodology used to teach the second language. Conclusion Restatement of why to speak a language is difficult when you learn it in childhood. Biological reasons Pedagogical reasons Recommendation Why to Speak a Second Language Is Difficult When You Learn It in Adulthood Nowadays, people are more interested in learning a second language. They can be children, teenagers or adults. But , at the time to look for a job, to study abroad, to do tourism, to make business or just to have access to new cultures, adult people realize the importance to learn a second or maybe a third language. This is the moment when they want to learn it as soon as possible like magic. As a result, this originates frustration and disappointment at the moment to learn and acquire a new language. Therefore, when adults try to learn a second language, they must be informed of the biological processes that their brains undergo. So, adults must ask themselves, why is so difficult to learn a second language later in life? Maybe the answer is in the brain. A part of our brain has to get accustomed to new patterns that did not exist in the past. It is like learning to ride a bike. You, as an amateur, fall down and fall down, until the moment that you can pedal and have the balance. Th en, you do it, and you will never forget it. Thus, learning a second language is the same; however, the key is in the practice that you frequently do. According to this research, there are two possible complex answers why to learn a second language is difficult in adulthood. First, results provided by technologies studying the bilingual brain. Secondly, the methodology and strategy used to teach the second language. These two answers can be connected to each other, but it gives a clear explanation to the question. In order to make evidences clear, there will be comparisons between early and late bilinguals. Also, we will see the difference between learning and acquiring a second language. While it maybe true all the arguments presented, there are some other factors that we have to consider such as motivation, personality, critical period and style of learning among others. Bilingualism and second language acquisition are very broad topics that can be interpreted in different ways, but they all coincide in the same that children and adults learn differently. Background In our brain, the part in charge of language is in the left hemisphere of the brain. This applies for those who are right-handed. Those who are left-handed this part can be in the right hemisphere or in both sides of the brain. No matters how, in this part of the brain there are the language centers. These are the Wernickes area and the Brocas area. The Wernickes area (WA) is in charge of the understanding or meaning of the language; in contrast, the Brocas area (BA) is in charge of the speech production. This notion is still taught in many text books according to ScienceDaily (2009). But nowadays, recent research says that it also manages word identity (lexicon and grammar), and phonology (identify pronunciation), ScienceDaily (2009) Steele (2010). These two language centers differ in position in early and late bilinguals. Early bilinguals the first language (L1) and second language (L2) are in the same position in the Wernickes and Brocas area. Nevertheless, in late bilinguals is different. The L1 and L2 are in the same position in the Wernickes, but they are not in the Brocas area. The L1 and L2 are spatially separated in this language center, according to Dr. Joy Hirschs research (1997). There has been different research using different technologies to prove this. First, in 1995 a technique named non-invasive brain imaging using computer-aided tomography, also known as positron emission tomography (PET), suggested that L1and L2 are centered in the same part in the BA. But, the point here is that the sample used were participants of seven years old, which was the Hirschs description of an early bilingual (1997). Later, in 1997 the head of Memorial Sloan-Kettering Hospitals functional M.R.I. Laboratory, Dr. Joy Hirsch and her graduate student Karl Kim, used the functional magnetic resonance imaging (fMRI) to study the cognitive tasks in the brain, Blakeslee (1997). They recruited as sample 12 healthy bilinguals. Six learnt the second language in infancy, and the other half around 11 and 19 years old. Hirsch (1997) discovered that People who learned a second language as children used the same region in Brocas area for both languages. But those who learned a second langu age later in life made use of a distinct region in Brocas area for their second languagenear the one activated for their native tongue. Finally, a new study carried out by Ned T. Sahin, PhD, post-doctoral fellow in the University of California, San Diego, Department of Radiology and Harvard University Department of Psychology, reported two more functions of the BA that are word identity (grammar), and pronunciation. This was thanks to the research technique named Intracranial Electrophysiology (ICE), which provides data of very high spatial and temporal resolution, Steele (2010). But, the sample used was different from the others. In this research, scientists used patients who were undergoing brain surgery, Steele (2010). All in all, it is also important to highlight the difference between language acquisition and language learning. According to Julio Foppoli, a teacher of English and Spanish as a second language, he says that acquisition comes naturally and meaningfully; in contrast, language learning is imposed, not meaningful and not communicative. So according to him, these could be important factors to success or fail in speaking and understanding a second language. Literature Review Dr. Hirschs research found evidence that children and adults do not use the same parts of the brain when learning a second language. People who learned a second language as children used the same region in Brocas area for both languages. But those who learned a second language later in life made use of a distinct region in Brocas area for their second languagenear the one activated for their native tongue, Discovermagazine, (1997). But, the only function described of the Brocas area was the execution of speech (Blakeslee, 1997). In contrast, Steele (2010) reports that a newest research demonstrates that besides the execution for speech production, the Brocas area is involved in other types of linguistics processing such as lexical (helping to identify forms, such as plurals or past tenses), and phonological (helping to identify pronunciations). In addition to this, Sahim (2009) adds, we showed that distinct linguistic processes are computed within small regions of Brocas area, separa ted in time and partially overlapping in space Specifically, the researchers found patterns of neuronal activity indicating lexical, grammatical and articulatory computations at roughly 200, 320 and 450 milliseconds after the target word was presented, ScienceDaily, (2009). The authors coincide with the nature of Broca ´s area as a mysterious brain function. The problem is with late or adult learners of second language. They have to build a new system for the second language, as Hirsch (1997) tries to explain it saying that when language is being hard-wired during development, the brain may intertwine sounds and structures from all languages into the same area. But once that wiring is complete, the management of a new language, with new sounds and structures, must be taken over by a different part of the brain. For that reason, it needs to change the methodology for adult learners toward a communicative and meaningful classes rather than grammar oriented classes, as Julio Foppoli suggests. This is supported by Hirsch comparing the way how children acquire the second language with the way adults do. Because the parents and family members teach the infant to speak the second language in a very tactile, auditory and visual way, children easily acquire it. In contrast, adults only sit down in high schools in classes that revolve around grammar, patterns, repetitions, drillings and rote memorization without even a human interlocutor to interact with, they can not acquire it, Discovermagazine, (1997) Julio Foppoli. So this is a good example that Julio Foppoli remarks in the difference of language acquisition and language learning. Language acquisition is meaningful and communicative; in contrast, the language learning is not communicative and not meaningful, Julio Foppoly adds. Arguments Obviously, learning a second language is habituating our body and mind to new patterns. This is supported by Hirsch adding that We can see the body building in the brain as a result of this. The answer to the interrogative of this paper, why is difficult to learn a second language in adulthood, it could be divided in two. First of all, in 1997 with Hirsch, we only noticed that the mainly function in the BA was the speech production. Somehow or other, this could explain why second language learners could not produce sounds exactly as a native speaker. However, the new research by Sahin (2009) found that aspects of word identity, grammar and pronunciation are all computed within the BA. Before, it was believed that WA was in charge of the receptive language, namely reading (word identity and grammar), and the understanding of that. In contrast, the BA was in charge of the expressive language that is speech production (vocal tract). Due to this, it means that the BA is responsible for b oth receptive and expressive language, ScienceDaily (2009). Evidence of this, it is when you see adults trying to speak the second language. Their speed fluency is very slow, because they take time to form sentences, to verify if it is grammatical correct, and finally, if it is well pronounced. More complex the idea is, more time they take. This means that the BA is working in processing all these linguistics processes at once. All this situations make sense, but they make things more difficult to adult second language learners. (Well, depending on the way those adult second language learners see it, because this could be the perfect excuse to explain their mispronunciations and grammatical mistakes). No matters how, if these linguistics aspects are separated from the first language, it means that they have to start from zero and build up new morphological, syntactical, grammatical and phonological patterns in their brains. The strategy to teach the second language must definitely b e equal as children do. So this leads us to the second explanation of our question, which is the difference between learning and acquiring a second language. As Foppoli said, adults must acquire the second language naturally as children do. Parents do not have to explain children the grammar and phonology of the language. Contrarily, parents teach their children through a very auditory, visual and tactile way letting children make mistakes and learn from them. Children acquire the language communicatively through real meaningful conversations that make sense to talk about. On the other hand, adults do not acquire the second language; they learn the second language. Adults have knowledge of the second language and can demonstrate it in a grammar test or even, in a TOEFL. But, research has shown that knowing grammar rules of language do not necessarily result in good speaking or writing, adds Foppoli. So the methodology used by teachers and professors must be changed to a very meaning ful and communicative strategy. Instead of teaching grammar-oriented lessons or follow the instructions of an audio CD in order to repeat words and phrases as parrots, students must be encourage to use the language in real context. This means to form classes that promote communication, speaking and the key word, practice. In order to acquire the language adult second language learners must practice the language and learn from their mistakes as children do. They have to dare to speak with native speakers and get involved to the different aspects of the new language such reading newspaper, novels; listening to radio, music; watching TV, movies; writing essays, letters or anything. As the saying says, practice makes perfect. Conclusion In conclusion, learning a second language after childhood is definitely hard to acquire for biological and pedagogical reasons. Thanks to the technologies presented in the last fifteen years, it can confirm that the L1 and L2 will be always separated in the Brocas area for an adult learner. Children until the age of 9 or 10 will have the L1and L2 in the same place in the Wernickes area and Brocas area. This fact makes things complicated for adults because this means, they have to build up new patterns for grammar, syntax, morphology and phonology for the new language. Besides, it is erroneous the way that adults are learning and acquiring the second language. Consequently, we see how adult learners fail and get frustrated in second language classes for the methodology taught. In order to overcome these obstacles, it is really important that adults be aware of the functions of the brain and the right methodology to teach the second language. Meaningful and communicative lessons are the best tools to acquire it; in addition, attitude and motivation determine the success of these tools. But most important, it is the time and practice that adult must dedicate to learn, acquire and use the second language in real context.

A Night to Remember in Mexico Essay -- Mexico Personal Narratives Viol

A Night to Remember in Mexico When the event was over, it all seemed like a blur. I didn’t know what had just happened but I knew that I didn’t like it. The night was filled with frenzy in the air and liveliness in the streets. The Security guards, and for that matter the people that we had come with, departed. My friend and I, although surrounded by masses of people, stood alone on a street corner. There I was, standing in a place that was foreign to me, in which I had only two companions. The night air slapped me in the face, and I awoke to reality. I was surrounded by drunken Americans laughing and enjoying themselves on the streets. This is a night that would be burned into my memory forever; an event that would change who I am and how I looked at life, but for now it was time to figure out how to get out of Mexico. Earlier that week I had hopped in my car and headed for my friends house in Tucson. He had told me to meet him the night before we were supposed to leave so that we could pack and then get going early the next day. When I arrived at his house, still early in the day, I greeted my friend and then proceeded to throw my bags into the back of his truck. We gathered all of our things and made sure that we had all of our items. We settled in for the night at his house, excited about what was to come. Maybe these expectations would be falsified later on sure but for now all that was in our minds was the salty sea air, and the electrified dance clubs. The next day my friend Danny and I got up early to meet the people that we would be staying with, in the house we had rented in Mexico. When Danny and I arrived at the house where these people lived, I exited the truck and looked around. From first glance there s... ...he face numerous times. This problem between the group left us all defenseless in an area where none of us could let down our guards for fear of what might happen resulting from our presence in a foreign land. The three of us were able to find a cab to take us back to the house we had been staying at. Danny told me that we needed to leave that night before Mike and Matt got back. He then continued to inform me that the two had carried guns across the border and would have no qualms with coming into the house and using them on myself and the other involved in the conflict while we were asleep. We went back to the house, packed our things and headed for the border. As a result of this experience I have started to look more carefully at my first perceptions of people and going with what I believe. I was lucky to escape from this situation, not in jail and not dead.

Liquid Crystal Display Essay

A thin, flat electronic visual display that uses the light modulating properties of liquid crystals is known as a liquid crystal display. Direct light is not emitted by LCDs. Displaced cathode ray tube (CRT) displays of LCDs are used in most applications. Two sheets of polarizing material, are used in LCD displays, with a liquid crystal solution between them. The crystals align as a result of an electric current, so that light cannot pass through them. Each crystal, therefore, is like a shutter, either blocking the light or allowing light to pass through. Some of the technologies behind liquid crystal display are as follows Illumination-A cold cathode fluorescent lamp that is situated behind the LCD panel is used as an external lighting mechanism as LCD panels produce no light of their own. The conventional backlit LCDs are now being widely replaced by two types of LED backlit LCD displays. Active Matrix-This design depends on the usage of thin film transistors (TFT) — basically, tiny switching transistors and capacitors. One of the most important technologies behind liquid crystal display. These are arranged in a matrix on a glass substrate. They are required to switch the LCD’s pixels on and off rapidly. In LCDs, each colour pixel is created by three sub-pixels with red, green and blue colour filters. Twisted Neman tics-To allow light to pass through, twisted nematic displays containing liquid crystal elements are used, these twist and untwist at varying degrees to allow light to pass though . Any grey level or transmission can be achieved by properly adjusting the level of the voltage. Advanced fringe field switching (AFFS)-This technology provides superior performance and colour gamut with high luminosity. It helps in maintaining a wider viewing angle for a professional display and also minimizing colour distortion. Enhancement of the white/grey reproduction is achieved by optimizing the white gamut which also corrects the colour shift and deviation caused by light leakage. Vertical alignment (VA)-In this technology the need for extra transistors is removed because the liquid crystal material naturally exists in a vertical state. When no voltage is applied a black display is created and a white display is created when voltage is applied. This is one of the most widely used technologies behind liquid crystal display Bluephase Mode-It is used to obtain a better display of moving images; it also helps in improving the temporal response of liquid crystal displays. This technology removes the usage of expensive colour filters also short switching times can be achieved so realization of time sequential colour coding can be done Quality Control-There maybe occurrence of defective transistors in LCD panels which cause permanently lit or unlit pixels which are known as stuck pixels or dead pixels respectively. The presence of few defective transistors does not hamper the stability of the LCD panels. However the location of the defective pixels is important . it may be rendered useless if the defective pixels are clustered or are in the centre of the viewing area . also uneven patches may occur which is termed as clauding.

2 Assignmets Total 250 Words About Economic Policy And Government

2 Assignmets Total 250 Words About Economic Policy And Government 2 Assignmets Total 250 Words About Economic Policy And Government Budgets – Essay Example Your full full June 17, Economic Policy and Government Budgets Yes, sharp disagreements about management of the economy divide economic liberals and conservatives. Differences also exist between them regarding the way they use to frame policy alternatives. While designing economic policy alternatives, liberals focus on the role of the government in regulating all areas of the economy. They believe that increasing tax rates, interest rates and government spending can benefit the economy. On the other hand, conservatives believe that lowering tax rates and cutting government spending can prove beneficial for the economy. They also try to limit the role of the government in order to empower individualism. They promote free market system and limited role of the government in regulating the economy.Liberals and conservatives have different viewpoints on almost every matter of life. Liberals view the process of change as progress, whereas conservatives are generally cautious about change. If we talk about management of the economy, we can say that this issue also divides liberals and conservatives. Liberals promote federal power system and believe that the role of the government is critical in stabilizing the economy. On the other hand, conservatives promote local power system and raise their voice for privatization of national institutions and reduced government regulations.ResponseI would say that the post was highly informative. The author made the viewpoints more understandable by including some relevant examples. The author also revealed the ideas of liberals and conservatives regarding economic policies. Summing it up, I would say that the author presented both viewpoints in a well-structured way.Not required

Personal Habit Research Proposal

Personal Habit Research Proposal Proposal I am 23 years old man with a high profile as a respected member of the society. I have learned to live with the society for long upholding the norms and values (David 141-167) to the later. One strict value if control of behavior and conforming to what the society discerns as moral. However, I find myself not conforming to the general society knowing well that I go against some of the values that anger many. There is behavior I have adopted (Klaus 57-79) lately, and it id pissing me off thinking how awful it could be for the society and how lethal it could spell doom to the people around me. I have a tendency of spitting after encountering anything unpleasant or after am angered by something. This spitting habit has developed to a point that I can even spit after I found somebody I hate on the way or something that goes against my wish. Of late, I find myself angering many people when I spit anywhere without any conscious mind only to realize later when the damage is done. It is really a unfair for the people who are around me. This is contrary to what people in the general society do. In fact, spitting is like a taboo in the society and should not be as public as I make it. For all people within the society, when spitting, they most probably use a handkerchief as a value of hygiene and dignity. One found spitting anywhere regardless of the surrounding environment is seen as bleaching the morals of society. In fact, it is viewed as unhygienic to spit anywhere be it when alone or in the midst of the people. I know am allergic to smells even the least smell of sweat, and this is a factor that has contributed to the spitting behavior, but this does not justify the excuse of spitting anywhere. I work in the midst of people in the public arena and smell are a daily thing meaning that I spit severally in a day. It all started with where I lived before I vacated to another residential area, so I can regard it as a learned behavior (Stephen 125), not anything biological. The place smelled horrible because right next to the residential houses was a dumping site that had increased heaps almost reaching the level of the windows. It used to be horrible, and I spit every time I got back home from a fresh-air environment back to the nasty smelling and horrible looking environment. I have to do something and this time it has to be serious because this behavior is unquestionably becoming a nuisance and I am loosing many friends and angering many people I meet, especially strangers. To make matters worse, I have landed in the hands of city councils for several times and paid fines worth more than 20 dollars but I still cannot changes. Rewards and punishments (Stephen 125) of this kind seem not to work for me because I still spit without caring who is around or where I am. I have tried many options, and it seems like I will never change. This is because no matter how devoted I am to restrain myself from spitting, I always find myself ones in a while doing it. I have come up with a better idea, and I hope this time my proposal works. For one, I spit because of smells when in the midst of people. This type of conditioning behavior (William 107) strikes immediately I smell something awful. I know it is normal to dislike something awful in smell by the rest of society do thing differently by first holding the nose, and if it worsens, they spit on handkerchiefs and not on the ground as I do. To counter this, am willing to wear a nose and mouth mask if it means it is the only way for me to get over this weird and crude behavior. Wearing a mask for several days will decisively contribute positively to changing my behavior. For one, I cannot spit when wearing a mask because it covers my mouth unless I am cruel enough to spit on myself. My behavior requires convictions, and unless I am ready to punish myself for a change, then it will never happens. The nose will also be in cover meaning that many smells will pass by without my knowledge. This way, I know the humiliation behind this will force me to conform to morals and by the time, I am done; it will be a different case because I will have changed my behavior. I also intend to take my behavior change to another level. I know well that development of behavior is psychological and at times, it can never stop unless it stops in the mind. My behavior reflects the theory of behavior under the concept of conditioning (David 141-167). I am prepared to take this behavior to a psychologist because I feel I need therapy not only to stop me from spitting but also to be in line with my practices to conform to the values of the society. I better take chances and budget for therapy because it is becoming serious it might be a disaster in my life. I trust that with a good psychologist, things will be better because he will have different perception and guidelines on how to stop the spitting behavior. Lastly, I intend to start a small program on monitoring the behavior (Klaus 57-79). I know it sounds weird because I am the one to control the program but I have to try to do these well in advance before things get worse. This program will be a monitoring of the days spitting behavior. I will have two cards red and white. One red card meaning I spit one time in that day and white meaning I overcome an attempt to spit that day. I will place these cards every day after work when I am home and try genuinely putting every card regarding what I did that day. What this will do is that I will miss a meal if the red cards exceed the white cards for the day and this will be literal. Because I have a brother in my house, I am willing to mandate him to be serious in following my program and restricting me from taking anything if they do exceed. I know it will be hard to follow the program strictly, because I will be the one placing the cards, but am hoping with the zeal I have within me, I will be sincere with the program regardless of the trouble I will have to go through. Spitting behavior is unquestionably getting on my nerves, and I have to stop it as fast as possible. Regardless of what cost I will go through, I am prepared to conform to the norms and behaviors acceptable within the society because it is the only way to live. I know equally well that the proposal mind sound abstract but I have the zeal that whatever I set will help me get through this behavior finally and bring back my normal self.

A persuasive postion paper on Fast food, burger king VS McDonalds Essay

A persuasive postion paper on Fast food, burger king VS McDonalds - Essay Example Others would counter that the discerning diner will detect real differences between fast food franchises when flavor, promotions and dining experience are considered. As one of these discerning consumers, I feel considerable differences can be found when comparing two fast food franchises such as Burger King and McDonalds. McDonalds is truly a ground –breaking enterprise. Global in scope and backed by decades of success, this fast food giant has set the standard for all others for many years. This fact is apparent in McDonald’s popularity and profits (Associated Press). But like an old shoe that’s been worn too much, McDonald’s has a sole that is wearing thin. The greatest problem is flavor of the food. True, it has been consistent for many decades, but that’s the problem. While other eateries have been innovative in positive ways, McDonalds seems to be stuck in a flavor rut. They are constantly introducing new items, like burritos and iced coffee, but they just seem to taste like everything else they already sell. Perhaps this can be attributed to the predictability of the promotions McDonalds tend to run. Cheap plastic gizmos of the latest blockbuster movie for the kids and sweepstakes games like monopoly are old and tired. They just add to a dated feeling present on the menu and in the store. McDonalds seems to have kept none of the nostalgia that has made it a traditional favorite while at the same time not really moving forward with anything truly innovative for years. Burger King, on the other hand, has made great strides in producing outstanding flavor results on its menu. The best innovation isn’t really an innovation at all. They simply offer fresh tomatoes, lettuce and onions on all of their burgers as a standard feature. They haven’t started making new products. Instead, they focus on doing a better job on giving their existing products the best flavor possible. Burger King also offers fewer promotional items and the

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Religious Education Resource Package - Speech or Presentation Example It is essential for a teacher to be aware of what to teach during RE classes and why to teach it. In most Catholic schools, RE is accounted for in timetables and programs for teaching for over two hours every week. For the time spent in RE classes, the students will learn about the life of Jesus Christ and about Catholic traditions. Learning about the seven sacraments and practicing them will aid the students in exploration of the traditions of the Catholic Church and the way it works in their lives. Christian life should be about the seven sacraments (Holy Spirit Interactive, 2009). For this reason, the seven sacraments have a vital place in all Christians’ lives, which necessitates teaching them to young Christians. In the Christian journey of faith, the seven sacraments act as the signs of the presence of God (Bausch, 2003). Therefore, the community, parents, and teachers of Catholic communities must play their role and be responsible for the provision of opportunities to l earn and engage in these sacraments to Catholic K-2 level students. Sacrament of Conversion allows Catholic Christians to renew their baptism and follow Jesus Christ’s example. ... Sacraments are Jesus Christ’s extensions because they are symbolic of Jesus’ actions and extensions of the actions of God. These actions are an oath via which Catholic Christians seek witnessing and verification from God. Catholics ask for verification and witnessing that all they do is good and true, which is what the Sacraments call Christians to do (Crowe, 2005). Every Sacrament is a dispensation of life in the comprehension that we are born, or renew our Christian beliefs and life through the Sacrament (Fosarelli, 2012). The Sacrament of Conversion’s importance comes through the effect that it has on individuals. According to the Catholic Church’s Catechism, the Sacrament of Penance has several effects including (Williams, 2008); Reconciliation with the Catholic Church Reconciliation with God Increasing of spiritual strength required in the battle of Christianity Spiritual consolation and serenity and peace of conscience Reconciliation with God’ s Church Partial remission of temporal punishment that comes from sin Remission of God’s eternal punishment because of mortal sin Resources for Background Knowledge Books White, J. D., & White, A. A. (2004): Teach it: Penance and reconciliation. This book is especially meant to be used in RE programs for teachers. It follows the teachings of the Catholic Church and is based on the Bible and the Catholic Church Catechism. In addition, the authors dwell in their introduction on the role that teachers and parents have to play in preparing the children for their first and subsequent Sacrament of Penance, while also including practical ways that seek to involve teachers and parents more in the RE program. Majority of the activities in this book are easy to